Month: November 2018

Determining Kpi Metrics For Measuring Brand Impact On Your Business

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The idea of a brand is deeply rooted in the psyche of managers as being associated with the delivery of tangible products to consumers but today we are increasingly delivering intangible services rather than goods so is branding still relevant. Traditionally a business has been viewed by senior management as split into discrete divisions, sales and marketing, production, HR, IT, legal and accounting. Some divisions created revenue and b the brand identity was important for customer recognition and action needed to be taken to maximize that while other divisions created cost that reduced the brand value and this needed to be cut. Following this methodology would logically result in increased profits.

This led in practice to highly dysfunctional decision making with, for example, IT staff being cut only for decreased effectiveness across the business producing reducing sales generation and increasing costs in other parts of the business.

Decreased profitability was the result of making otherwise perfectly logical business decisions based on KPI metrics.

The Balanced Business Scorecard seeks to address this dysfunctional approach to business management and looks at how the entire business operates as a cohesive, holistic whole. Viewing all divisions of the business as creating value allows for logical rational business decisions that do lead to increased shareholder value and enhanced profitability.

Is measuring traditional brand metrics still relevant?

The blunt answer is yes, the company brand is perhaps more important than it ever has been but how the brand is being used has probably altered greatly as is how the value of a brand is perceived not just by customers but also by shareholders.

For many listed companies the value ascribed to the company brand accounts for more than a third of the company share value. In many instances, brand value accounts for far more than that. The issue is how do we measure brand value and what metrics are available for us to use as part of a Brand KPI tool.

Using financial metrics for brand performance measurement you will find the following as the primary metrics to monitor and analyze:

– Sales Generation – measures brand as a factor in the purchasing decision
– ROI – measures the ROI using the accounting goodwill value and treating it as any other balance sheet asset
– Transaction Value – looks at the contribution from product lines and product mix and the impact of the brand on that contribution
– Growth Sustainability -this is a measure of how much the brand is contributing to sales rate growth without the business introducing further investment to gain that market share.

Financial value is probably the simplest metric to determine as we can extrapolate “goodwill” valuations using accounting and financial data coupled with share price information. At least with share pricing information we have a set finite value that the market is placing on our business and the financial accounting information can give us a basis for determining how much of the price the market will pay for a share is determined by the valuation of the goodwill.

Measuring brand perception and performance is trickier as we dealing with nebulous concepts that we know have an impact but cannot directly measure. Performing customer awareness surveys will help in providing a measure of how well known the brand is with consumers in a given section of the population or target market segment. All of these can be measured but the metrics that are produced are based upon subjective questioning and even more subjective answers.

Tips on Real Estate Flyers

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Real estate flyers still have a way of reaching out to more customers. But these days, there are more ways than one to handing them out. You don’t have to stick with literally handing out these flyers from among people who pass by you. You can also take advantage of online methods when it comes to handing out your real estate flyers.

But first things first, you need to plan ahead before making the said materials. It all starts with creating your objectives. Make sure you identify who your intended recipients are. It would be best to profile them based on demographics so you can have a clearer picture of who these people should be. Creating objectives would also allow you to think about what your own business goals are.

When you already have your objectives set, it would be easier for you to create your message. Your flyers must be able to speak to your target customers in such a way that it would generate a response as well. To do this, it would become important to profile your target market so that you would know how it would be best to approach them.

Aside from the message, you should also plan the images you would place on the flyers. It would be best to use actual images of you, your colleagues, and the property you have sold or currently selling. At least your recipients would know that you mean business and this would also allow recipients to already develop an interest about the properties you currently sell.

While you may have initially developed your message, it can be a different experience when already creating your copy. It helps to pre-identify keywords that your copy ought to have so that it would be easier for you to figure out how best to speak with your target clients and current customers.

Finally, your flyers shouldn’t be sent out to people without contact information. That would totally defeat its purpose. Make sure that you have included all the professional contact information you have and double check if they have been updated.

When using traditional channels for your real estate flyers, make sure you choose a venue where your target market can be found. You should also take advantage of events wherein your target market is likely to attend.

And of course, take advantage of online distributions as well. This is where having a website becomes essential because you can use opt-in lists or email marketing to send out your real estate flyers.

The Various Types Of Business Management Courses

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This is a revolutionary century for the Indian education system, not only at the school level but also at the graduate and post graduate levels. After basic schooling, business management is the most sought after field by the students from any academic background. This shows them a sure shot path towards success and grooms them well for demanding corporate jobs. All businesses, be it start-ups or big corporate they prefer management graduates with specialized qualification to lead at various roles. So no doubt the demand for the business management courses is on the rise like never before, and this is the reason why today any business school is coming up with many types of programs in this field to match the needs of students.
TYPES OF MANAGEMENT PROGRAMS :-
In the last decade management courses, content and concept, has gone through various variations. Today apart from FULL-TIME course, even top business schools offer – PART TIME; DISTANCE LEARNING; SPECIALISED short duration; EXECUTIVE and; ONLINE management courses for the numerous business management sub fields.
Full-Time &Specialisation Programs :-
As a business graduate, it is critical for you to hone your skills to match the skill set of a manager. To be a successful manager, you need to know how to work with people and manage them as well. These skills come when you devote your time and efforts in learning and adapting them. Full time management courses provide you with enough time to focus and sharpen those skills while also networking with like-minded people. Same goes for individual specializations, even though they are short term programs, they make sure you understand the fundamentals clearly.
Distance Learning & Part Time Programs: –
These were initiated particularly for those who wish to add a level in their qualification but are short of time or have other things at priority, especially for the working lot. If you can balance work and study, and can also self-help when required through various sources like internet, then distance learning or part time program are made for you.
Executive Program:-
A PGDBM is stamp on a student that, he is a qualified person with immense and in-depth knowledge of the various functions of business. But what about those professionals who are already working but desire to go through management courses, to understand the intricate functionalities of the business and grab the leadership positions? Exclusively designed for such people are the EXECUTIVE MANAGEMENT PROGRAMS, which give them flexibility of time and use their experience as an asset to enhance their current skill set. So those who are willing to take a sabbatical from work, can pursue the one year executive program and then get back to work with a bang.
Online Program: –
No matter how comfortable a distance learning program may be, but nothing like a live class interaction with the faculty member and trainings. What if you are time handicap? For such students who prefer regular classes but are short of time, recent development has opened doors through ONLINE management courses. These programs are based on internet technology, where students are required to attend classes online on internet from anywhere.
CATEGORIES OF BUSINESS MANAGEMENT
Business management courses offer you enough options to choose from as per your interest and necessity. A typical management course focuses on strategies of business, leadership and communication. While some courses may focus more on skills, other might target theories and strategies. Popular management programs prevailing predominantly in the Indian market are:
Business Administration (with specialisation in Marketing; HR; Finance; Operations Management Accounting etc)
International Business
Banking & Finance
Human Resource Management
Insurance Management
Customer Relationship Management
Supply Chain Management
Export & Import Management
Information Technology
Retail Management
Health Care Management
Hotel Management
Travel and Tourism Management. Etc.
Though management certification is most desired amongst all, students these days also opt for programs like Bachelor of Business Administration (BBA), Bachelor of Business Management (BBM), Bachelor of Business Studies (BBS), Bachelor of Management Studies (BMS), Post Graduate Diploma in Business Management (PGDBM) or Post Graduate Diploma in Business Administration (PGDBA) etc.
With this info, take your pick, select your favourite business school and go with the changing business trend. Its an era of MNCs, who are picking Indian talent to run their business smoothly and efficiently. Make use of being a part of this new generation and grab the unlimited opportunities that are arriving. The easiest way to kick start your career are the business management courses.

Business Administration College Program’s Range Of Benefits

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This is how Wikipedia describes business administration: “the administration of a business is interchangeable with the performance or management of business operations, maybe including important decision making. Thus it is likely to include the efficient organization of people and other resources so as to direct activities toward common goals and objectives.” More specifically though, those who complete a Business Administration diploma program become front-line managers of business enterprises in all types of industries. At Centennial College, students can complete the Business Administration college program in three years and graduate with an Ontario College Advanced Diploma. But why should students choose this particular offering for their education? Let’s take a look at three ways it stands apart from other similar Business Administration college programs.

Theory and Practical Balance: This Business Administration college program ensures that students are prepared when they graduate by not only covering a range of topics (marketing, management information systems, supply chain management general management leadership, operations management, finance and accounting, human resources management, international business, entrepreneurship, and project management) but also by having students apply their knowledge. For example, technology-supported learning occurs in-and-out of the classroom with Business Administration college program students having access to state-of-the-art computer labs at the college’s Progress Campus. Students also work on team projects that mimic real-life tasks and gain exposure to the management practices of the world’s leading companies.

Post-Graduate Options: After you complete your Business Administration diploma program, you may enter the field knowing that you are fully prepared with sound theoretical grounding, critical thinking and analysis, rigorous problem solving, effective business presentations, relevance and application to the world of business management. However, if you want to further your education, the Business Administration college program can help you do so through partnerships with a range of universities, institutes and professional associations. The articulated programs at these places allow Business Administration diploma holders to apply academic credit towards further study. Among the Business Administration college program’s partners are Algoma University, University of Windsor, Athabasca University, Royal Roads University, Davenport University and Nipissing University.

Preparation for a Range of Jobs: Because this field includes a wide range of careers, the combination of knowledge gained through the Business Administration college program prepares students for careers in: personnel management, general administration, sales, purchasing, accounting and finance, general and public administration, and small business or franchise management.

Those who want to complete this Business Administration college program must submit proof that they have completed an Ontario Secondary School Diploma (OSSD) or equivalent, or have mature student status (19 years or older). They must also have the English Grade 12 C or U or equivalent, or take the Centennial College English Skills Assessment for Admission; Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or take the Centennial College English Skills Assessment for Admission; and Math 11C, M or U, or 12C or U or take the take the Centennial College English Skills Assessment for Admission. To graduate from this Business Administration diploma program, students are required to achieve a minimum C grade average and 2.0 GPA.

International Business Management Allows For Cultural Experiences

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If youre looking for an International Business Management program that not only prepares you for the industry but also allows for a smooth transition into further education, you may want to consider the one offered at Centennial College. This one-year offering is geared to students who have already completed a college or university credential and allows individuals from a variety of academic backgrounds to gain the global business knowledge necessary in leveraging their career prospects. Upon completion, students have the opportunity to continue their studies and apply their centennial credits towards a masters degree with the programs university partners: University of Western Sydney, Griffith University and Centenary College. If, however, they want to enter the International Business Management field right away, they can do so in positions such as Foreign Investment and Risk Analysts, Foreign Trade Consultants, Commercial Bank Officers, International Marketing Representatives, International Development Assistants.

In order to apply to the International Business Management program, students are required to have completed a college diploma or university degree in any discipline. In addition, proof of English proficiency may be required. Please note that this program will consider applicants with partial post-secondary and relevant work experience (transcript and resume review is required).

Once they are in the program, students will discover a program that thrives on the belief that business today, whether large, medium or small, is inevitably international and that recognition is vital to its survival in a globalized world economy. As such, an emphasis is placed on the use of computer and Internet technology in performing international business functions to ensure that students have the necessary skills for career success in the current international business environment. An extensive use of case studies, simulations and project-based learning, with focus on developing project management, teamwork, report writing and communication and presentation skills round out teaching methods.

These teaching methods are used throughout, including in the first semester of this International Business Management program, which includes foundational courses such as Business Presentations, Comparative Geopolitical Systems, Global Business Strategy, International Development and more. The second semester of International Business Management offers provides specialized, industry-valued courses. Among these are: International Marketing and Trade (a study of international marketing in a global economy. Practical application is in the development of an international/global marketing plan of an existing or potential consumer good); International Finance and Training (provides opportunities in understanding the role of finance in global business activities, financial markets and institutions affect everyday life); Import and Export Management (emphasis is on entrepreneurial activities, including sourcing, purchasing from Canadian sources and placing products in strategic international markets. The importing and exporting processes will be emphasized, as will government initiatives and programs that exist to support there endeavours in international business); and more.

To round out International Business Management training, Centennial College offers a Business Experiential Learning course that allows the student to experience the Canadian work environment and to apply various skills learned in the first and second semesters of the program. Each student is assigned to an external host organization as an intern and must take instruction and direction from the employer regarding their tasks while on the job.